A collection of my most impactful social media campaigns
Enhancing the brand
Using bright, colorful images and Gifs enhanced the BGSU brand while also staying true to the campaign’s mission. I worked closely with my web team with a concept and they helped create my vision.
In the moment
This two day campaign relied heavily on social media to bring awareness about scholarships and funds that students needed the most. Monitoring each fund during the campaign and creating graphics like this within seconds of posting is one of my strongest skills.
Having a voice
Finding the voice of a brand is a challenging skill that takes time to develop. During campaigns like this one where the information is coming in quickly, I can easily come up with short, concise captions within a timely fashion that also tell a story while keeping with the brand’s tone.
Goal Achieved
In the five years that I was involved in this campaign, this was the most money that we raised during the entire 36 hours. Much of the effort was done through emails and social media.
My role in this campaign involved working with campus departments in providing them graphics to go with their social media posts. Some departments needed help actually writing the posts, so I provided that along with guidance on when each post should be scheduled. Planning started a year in advance.
BGSU Homecoming
Promoting the Event
Homecoming week is filled with many events for students and alumni. Using a detailed calendar and spreadsheet, I met with the Homecoming committee to implement a plan with details on what events were being promoted and when.
Covering the Event
With events happening all week long and into the weekend, I used a variety of elements to highlight each event in its own unique way. Everything from photos, to videos, to boomerangs, gifs and more were used throughout the week on Twitter, Instagram, Facebook, Snapchat and Instagram story.
Recapping the Event
When we have big events, recapping it with a video is always a highlight afterwards. The videos are created with my direction and posted only a day or two later. I am skilled at shooting and editing video, but I also have a team of students who I give guidance on how to produce quality work.
BGSU Homecoming
Managing multiple accounts
While BGSU Homecoming is a university-wide event, it is also an important event for alumni. During this campaign, I was not only in charge of BGSU’s flagship social media accounts (Facebook, Twitter, Instagram, Snapchat) but also the BGSU alumni accounts (Facebook, Twitter, Instagram). Each platform had a purpose and the content was completely different in the way it was presented.
Along with campaigns, it’s exciting to watch posts that I’ve created resonate among followers. Here are a few of my favorites.
Telling Our Story
Posted right after students were sent home to study online during the pandemic.
Connecting
The caption I wrote for this tweet is a quote from a former BGSU president that is repeated during every commencement ceremony. It was fitting for this post because many of our students were feeling sad that they had to leave campus under quarantine orders during the pandemic. The sentiment across social was depressing. I chose this quote and drone footage of campus as a way to connect our students to a place they consider home. And to remind them that they will be back again. It was one of our most liked tweets of the year.
Taken on the football field after a huge win against our biggest rival
Celebrating
It’s moments like this that make being a social media manager exciting and fun. Sharing the good news or joy with the audience is the best part of this job.
This iconic residence hall was taken down and alumni had a lot to say about it.
Engaging
Alumni have strong connections to BGSU. Whether it’s a roommate who became a lifelong friend, a bar they used to frequent, or a dorm they’ll never forget, they love sharing their college memories. I knew the destruction of a 54 year old residence hall would strike a chord. Everyone shared their favorite memories and some even purchased a brick after it came down. Engaging with our alumni keeps them connected to the university. This was our most popular Facebook post that year.
A concept that turned into a fun and engaging video.
Laughing
When our rivals at the University of Toledo approached me about producing a Valentine’s Day video about our mascots being catfished, I couldn’t resist. This concept came together with both of our teams and we edited our version on our own. I produced this video with the help of shooting and editing from a student. It was one of our most-clicked posts on all social media platforms. It also made it onto the local news channels.